Advertising

One of the most effective forms of advertising today is the use of guerrilla marketing.  Guerrilla marketing relies on time, energy and imagination rather than a big marketing budget.  The campaigns are usually unexpected and unconventional and targeted in unexpected places.  The goal is to generate buzz and as a result gain viral media.  An example of this I recently saw in a magazine was for a particular brand of camera.  There was a 3D sculpture of a dog in the middle of some grass and the dog looked like you were looking at in the form of pixels versus a smooth image.  The sign next to the sculpture read “SEE IT IN MORE DETAIL.”  Under the powerful sentence was a picture of the camera and the brand name.  It was all very simple looking but really got the message across.  Sometimes in advertisements I think less is more. 

One of the first things that popped in my mind for the most ineffective advertisement is the Spangles commercials.  These absolutely annoy me.  I feel like they look very unprofessional and they are corny.  After watching one of their commercials I don’t want to go and eat their food at all.